Sitecore Installation Error: Failed to Start Service 'Sitecore Marketing Automation Engine'

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 Error:

  [------- XConnectXP0_StartServices [2] : ManageService  -----------------------]
  [XConnectXP0_StartServices [2]]:[Updating]
  sc903xconnect.dev.local-MarketingAutomationService
  Waiting for service 'Sitecore Marketing Automation Engine -
  sc903xconnect.dev.local-MarketingAutomationService
  (sc903xconnect.dev.local-MarketingAutomationService)' to start...
  Waiting for service 'Sitecore Marketing Automation Engine -
  sc903xconnect.dev.local-MarketingAutomationService
  (sc903xconnect.dev.local-MarketingAutomationService)' to start...
  Waiting for service 'Sitecore Marketing Automation Engine -
  sc903xconnect.dev.local-MarketingAutomationService
  (sc903xconnect.dev.local-MarketingAutomationService)' to start...
  Waiting for service 'Sitecore Marketing Automation Engine -
  sc903xconnect.dev.local-MarketingAutomationService
  (sc903xconnect.dev.local-MarketingAutomationService)' to start...
  Waiting for service 'Sitecore Marketing Automation Engine -
  sc903xconnect.dev.local-MarketingAutomationService
  (sc903xconnect.dev.local-MarketingAutomationService)' to start...
  Failed to start service 'Sitecore Marketing Automation Engine -
  sc903xconnect.dev.local-MarketingAutomationService
  (sc903xconnect.dev.local-MarketingAutomationService)'.
  [TIME] 00:05:31
  Failed to start service 'Sitecore Marketing Automation Engine -
  sc903xconnect.dev.local-MarketingAutomationService
  (sc903xconnect.dev.local-MarketingAutomationService)'.
SC_Marketing_Automation_Engine_1

Issue Analysis:

  1. Go to the Event Viewer and find error details under Window Logs -> Application. SC_Marketing_Automation_Engine_2
  2. Go to the root path of your xconnect instance i.e. {Sitecore instance root direcory}\sc903xconnect.dev.local\App_Data\jobs\continuous\AutomationEngine and open either Command prompt or PowerShell console and run Sitecore.MAEngine.exe. It will give you a more accurate error. SC_Marketing_Automation_Engine_3
  3. Go to the Service app and try to run your xconnect instance Marketing Automation Services. Make sure that Marketing Automation Service should not be duplicate with the same name. SC_Marketing_Automation_Engine_4

Solution:

  1. Execute MMC command into the Run windows and open Microsoft Management Console.
  2. Select Add or Remove Snap-in option from the File Menu.
  3. Select Certificate Snap-in from the left panel and click on Add Button. In the next window go with the Computer Account option and click on the Next button. SC_Marketing_Automation_Engine_5
  4. You will get a list of all certificates. Find the name of the certificate with your Sitecore instance and remove all the certificates. SC_Marketing_Automation_Engine_6
  5. Remove all the databases of your Sitecore instance from SQL Server.
  6. Remove SC instance and Application Pools from the IIS.
  7. Delete your SC instance folder created into the inetpub directory.
  8. Remove all your Services of your SC instance.
  9. Install the Sitecore instance again and it will work without any issue. SC_Marketing_Automation_Engine_7

If the error still persists and you are installing the Sitecore 10.2 version on Windows 11 then you need to disable TLS 1.3 over TCP. Refer to the blog post for more details: Sitecore 10.2 - Failed to start service

Happy Sitecoreing ðŸ˜Š

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